To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika
نویسندگان
چکیده
منابع مشابه
Optimizing Performance-Based Internet Advertisement Campaigns
This study provides an approach to manage an on-going Internet ad campaign that substantially improves the number of clicks and the revenue earned from clicks. The problem we study is faced by an Internet advertising firm (Chitika) that operates in the Boston area. Chitika contracts with publishers to place relevant advertisements (ads) over a specified period on publisher websites. Ad revenue ...
متن کاملبررسی و اعتبارسنجی الگوی تبلیغات الکترونیک فرش درتهران
E-advertising is defined as a process of introduction of goods and services. It is also recognized as a process of after sales services that create motivation of cus-tomers through internet tool for increasing purchase. The advantages of this ap-proach refer to its low cost and its access among customers. The aim of this study is determination of effectiveness rate of carpet E-advertising throu...
متن کاملPrediction of the general health of Internet user students based on the dependence on the Internet (Case Study: Tehran and Baku)
Purpose: Introduction: One of the most recent problems of the technology era is the use of extreme or addiction to the Internet, which has caused mental and social disorders, especially in young people. The present study aimed to investigate the degree of dependence, recognition of the relationship and the prediction of the mental health of Internet user students based on Dependence on the Inte...
متن کاملA Mutual Authentication Method for Internet of Things
Today, we are witnessing the expansion of various Internet of Things (IoT) applications and services such as surveillance and health. These services are delivered to users via smart devices anywhere and anytime. Forecasts show that the IoT, which is controlled online in the user environment, will reach 25 billion devices worldwide by 2020. Data security is one of the main concerns in the IoT. ...
متن کاملEvolutionary User Clustering Based on Time-Aware Interest Changes in the Recommender System
The plenty of data on the Internet has created problems for users and has caused confusion in finding the proper information. Also, users' tastes and preferences change over time. Recommender systems can help users find useful information. Due to changing interests, systems must be able to evolve. In order to solve this problem, users are clustered that determine the most desirable users, it pa...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- Interfaces
دوره 42 شماره
صفحات -
تاریخ انتشار 2012